"How do you make money from that?"

This is often peoples' first question when they're new to content creation.

Here are the main answers:

• Sponsorships
  • Brands partner with creators and pay them to promote their products and services.
• Ads
  • Some platforms (like the YouTube Partner Program) let creators earn a percentage of the revenue made from displaying ads on their content.
  • If you run websites, like me, you can also show ads to earn money directly from the business, or via what's called an ad network, like Mediavine.
• Affiliate marketing
  • Creators promote a business' products/services and make a cut of any sales they generate.
• Paid communities
  • Platforms like Skool let creators set up online communities that members pay to join.
• UGC
  • User generated content.
  • Creators get paid to make videos of themselves using a brand’s products. The brand uses those videos in their marketing.
• Patreon/Buymeacoffee
  • These types of platforms allow fans to support creators directly.
  • The creator often provides additional value (e.g. content you won't get anywhere else) to incentivize these types of paid subscribers.
• Products (physical and service)
  • Creators design, produce, and sell their own product or service. A product can be anything. This eBook is a product, for example, I just don't charge for it.
  • Online courses are a common example. Videographers might sell something like a LUT pack.
• Coaching/Consulting/Mentorship
  • Creators are often experts at a certain craft, such as writing or video editing, and, of course, content creation.
  • You can productize yourself and sell that skill as a service, working directly with clients who want to learn from you.
• Merch
  • Some creators design and sell merchandise relevant to their personal brand. Shirts, hoodies, jewelry - it could be anything.
• Contracting/Sell your skills (Done For You)
  • Companies want the skills you have. If you can write, edit videos, set up email campaigns, do killer designs, or whatever, you could work for them as a freelancer.
  • This is an excellent way to monetize before you have an audience.

Most creators make money from a combination of these sources, especially brand deals, ads, and affiliates.

Selling products is less common as a beginner, but the biggest names in the space recommend doing it as early as possible (i.e. you could make and sell one now).

Then you can promote that product/those products in your content.

It's a way to make good money without having a giant audience.

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